Social Networking – The Most Common Rookie Mistakes
In today’s computer world there are a lot of opportunities to promote your product or services and Social Networking could be one of the best ways to do it. Unfortunately, most people in this realm of marketing are so hungry to succeed that they may be making huge mistakes. If you are on some of these well known sites like, Twitter, Facebook, MySpace and others… you may have noticed other people or maybe even yourself making these common rookie mistakes.
Opportunity or Failure. It's Your Choice!
Social networking is first and foremost a place to build relationship. If people don’t build any relationships, they are highly unlikely to be successful in promoting any business. These people could have the best thing since sliced bread but if people don’t like what they are doing, it’s not going help them open any doors. Just remember, people are more likely to join a person vs. any business opportunity they have to offer.
It seems as though everyone out there claims to be an “EXPERT” on Attraction Marketing techniques but there are only small percentages that really “walk the talk.” Most of these so called experts are so desperate to be successful; they are the ones making most of these rookie mistakes.
Here are a few examples to make my point.
1. Twitter: Thanks for the follow! Want to get 20-50 leads per day?
Check out my site: (Example) tinyurl.com/I_can’t_but_maybe_you_will
2. Twitter: Thanks for the Follow! Looking forward to your tweets! Make money online, grab your free report (Example) Please_Please_Please_Read_My_Report
3. Facebook: Thanks for accepting. Looking forward to our new friendship.
Been telling others of a new energy drink that facebook is soon to promote. Product E
(Example) productenergyclub.com/preview/
(Example) myproduct_is_the best.com/drink
Then they go on and on about the product or what a great opportunity this is… Then if that wasn’t enough, they go on to tell you how they can help you grow your business. After all, they are very successful and they how help you since they just finished reading a 40 page e-book.
And they complete with “Thanks for being my new friend! John & Jane Desperate”
ARE YOU KIDDING ME? They actually try to start selling me from the very first opportunity and then call themselves my friend. Think about this, would you seriously say “Now this person is person I want as a business partner.” No! Probably Not! You are more likely to get turned off by this marketing technique.
Let’s take a look at this from another perspective. Let’s just say that John Desperate owns a car dealership and he gets invited to the neighborhood picnic. Everyone there is having a great time eating, playing games and just getting to know each other better.
But John Desperate see’s the huge potential of making money off all these new contacts. So here’s what John does… Everyone John meets the first thing he tells them is how he owns a car lot and they should come see him because he has the Best Car Lot and Prices in town. Now, John goes on telling them about everything he knows about cars, financing and how they would be a fool to not look at his latest deals. It’s all about ME, ME, ME while passing out his business card while he goes on from one person to the next. We’ve all seen this approach and think about how many of these people you actually did business with. Probably not too many, Right!
As you can see, this sales method doesn’t work and people shouldn’t use it in your Social Network Marketing either. In order to be successful, people need stand out from the rest of the pack.
In today’s world, using a different strategy people could actually stand out from over 90% of the crowd. So at this point you need to ask yourself, are you using John & Jane Desperate methods or are you truly building relationships for future SUCCESS?
What a great post! It’s so true, the majority of people seem to think that social media sites are spots for them to put up billboards. That is Not attraction marketing!!
As with any business, online marketing is one of developing relationships. People do business with others they know, like, and trust. These sites are a great way to meet others who may in some way help you to grow your business, but the focus should be on the word “meet”. Get to know people, and if it’s meant to be, you may end up forming a mutual beneficial business relationship once you’ve built trust.
Thanks for this awesome reminder!
Kathy J
.-= Kathy Jodrey´s last blog ..An Attitude of Gratitude =-.
What a great post! It’s so true, the majority of people seem to think that social media sites are spots for them to put up billboards. That is Not attraction marketing!!
As with any business, online marketing is one of developing relationships. People do business with others they know, like, and trust. These sites are a great way to meet others who may in some way help you to grow your business, but the focus should be on the word “meet”. Get to know people, and if it’s meant to be, you may end up forming a mutual beneficial business relationship once you’ve built trust.
Thanks for this awesome reminder!
Kathy J
.-= Kathy Jodrey´s last blog ..An Attitude of Gratitude =-.
I couldn’t agree more with every point you made.
My twitter DM’s are full of junk like- want to know your IQ score,who’s famous, ck out my
site, and some DM’s don’t even bother to follow you.
You would figure that if someone wants to send you a DM(direct message) they just might
consider typing a few key strokes. That’s what I do and think Twitter should stop allowing
people to send automatic messages as a DM. What do the rest of you think?
Kirk Nickey(skype)
772-545-4999
knickey@gmx.com
.-= Kirk Nickey´s last blog ..ClickInsights: What was your "Aha" moment in 2009? – Part 1 =-.
I couldn’t agree more with every point you made.
My twitter DM’s are full of junk like- want to know your IQ score,who’s famous, ck out my
site, and some DM’s don’t even bother to follow you.
You would figure that if someone wants to send you a DM(direct message) they just might
consider typing a few key strokes. That’s what I do and think Twitter should stop allowing
people to send automatic messages as a DM. What do the rest of you think?
Kirk Nickey(skype)
772-545-4999
knickey@gmx.com
.-= Kirk Nickey´s last blog ..ClickInsights: What was your "Aha" moment in 2009? – Part 1 =-.
Yes, yes yes! This is what needs to be said. I got 5 new friend messages on facebook yesterday that had the product link attached. This was the FIRST contact these new folks had with me and already promoting their products. I have a “special file” I put those folks in.
Thanks for this post.
.-= Krista Abbott´s last blog ..AVATAR – Through the Eyes of an Entrepreneur =-.
Yes, yes yes! This is what needs to be said. I got 5 new friend messages on facebook yesterday that had the product link attached. This was the FIRST contact these new folks had with me and already promoting their products. I have a “special file” I put those folks in.
Thanks for this post.
.-= Krista Abbott´s last blog ..AVATAR – Through the Eyes of an Entrepreneur =-.
I have just designed a new website and have used blacks grey and orange. I was going to make my own icons but then I saw these, they fit perfectly with my colour scheme as if you knew what I was doing… lol
I agree with Kathy. Social media is more of a connection tool than a sales tool.
I think of it like a hang-out for people who just want to talk about random stuff and reconnect with friends. They don’t want to be sold to!
.-= Greg´s last blog ..How To Stop Programs Loading Slow =-.
A good explanation of Social Networking but I think we should use existing social network like Ezdia. As here you not only do social networking but can build and grow your own network professionally, can do freelancing and lot more.
Hi Dave, you are so right. I get emails like that all the time. Rome was not built in a day – neither are relationships. I don't know where people learn this from but it's the FIRST thing that will turn off people, that's for sure! Thanks for a good read!
Hi Dave and Dawn,
I agree, those examples of selling straight away are so in your face, or another way of putting it is 'falling with the door into the house' (translated from German)
Building a relationship first and showing a genuine interest in the other person would build trust and then the other person maybe open to what we have to offer.
Cheers
Yorinda
Hi Dave and Dawn!
Nice to meet you, this is our first time on your blog. Very truthful article indeed!
It’s just hard for us to think that there are so many people out there that expect us to click on the links they send us that are obviously of a product they are trying to sell. Guess some people don’t know any better and some others are just spammers, simply not interested in cultivating a relationship at all… and as you actually don’t have a relationship with them, well, they don’t care if you think they are spammers!
Your post also reminded us of what happened after we watched a webinar about using Twitter. The instructor showed an example of the DM he sends when he first connects with people. A few days later, unbelievably to us, we started receiving exactly the same DM that the instructor had shown from quite a few people connecting with us on Twitter!! Unbelievable!
Connecting through social media is an art, and not everybody knows how to “get along with the other children”. In the end, it all comes down to keeping in mind that there are people on the other side of the screen, too.
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Excellent points, Dave/Dawn! I don’t count as friends as those who just want something from me, and while I tolerate someone marketing to me right off, I almost never do what they are asking — they don’t even know what I’m interested in! I even struggle with adding people to my personal FB page who are not really interested in getting to know me.
I have to admit that in all the busy-ness, I often don’t take time to get to know those on my FB page, but I’d honestly like to know them as people and not just as potential clients. I’d like to think that others felt that way about me, even if the friendship part doesn’t come right away.
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This is an awesome post Dave. I used to be that guy, ugh! I did learn though to not do that, and to actually be interested in that person and find out about them, and build that relationship
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Dave,
Your right with using certain platforms for gathering information on people and then growing some kind of real relationship is excellent. You would not pitch any sales of any kind on Facebook, LinkedIn and personal social platforms. They are here to interact with one another and not to pitch junk.
That makes me very frustrated when people play with your emotions and believe your stupid and would purchase anything from them just because they drop the word friend and get to know you. They do not even give you a chance to learn about them. I always ask how you got my information. They act like I said something that no script would give them a honest response. I just laugh and ask if you would like to get to know about me. Why not complete some research on who I am. Then you can see what we have in common.
They end up asking me for a location where they could learn who I am. I state to them I do not sell stuff yet you can gain insight on our industry in whole if you visit my person site. I do not have anything to sell and would not want to on that site. I get hundreds of people a week to visit my site just for them approaching me on my social platforms.
It is a way to really weed out those who really are making an attempt to gain new friends from various areas. I know that I have a way to support others from once I meet them anywhere. I am not selling anything so I remain transparent and allow them to talk 80% of the time while I listen. It has worked wonderful new beginnings for me.
Thanks Dave I always search for new articles on your site and find older ones I never read. That makes your information priceless and I thank you for sharing useful stuff.
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