Once Google connects all the platforms together under one profile, they can easily become more profitable by targeting specific advertisements customized for you based on your search results. Let’s just say for an example that you are here in Florida and you do a Google search on Disney World and then you watch a video on Youtube (which Google owns), then all of a sudden Google suggest you watch a video on Sea World which is located in the same town.
Brilliant! Google wins by making money from the Sea Worlds’ advertising budget and then Sea World wins because after you go to Disney, you’ll probably go to Sea World.
Google claims it collects information from its users to provide better services to all of their users. Whether it is figuring out where you live or something even more complex like which ads you find useful or even the people your follow online, The Big G knows you better than your best friend or even your spouse!
Many privacy advocates and/or competitors claim that Google is violating users’ privacy. European Union authorities say these new privacy rules breach European law. The EU is mainly concerned by things like Google linking the data in your web history with data in your Gmail account, as well as the fact that it links your location to your data.
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